Cool Valley, Missouri, a small city of about 1,500 within the St. Louis County space, discovered itself the topic of worldwide consideration not too long ago after its mayor, Jayson Stewart, introduced that he planned to give each resident up to $1,000 in Bitcoin.
Stewart, a passionate environmentalist who spent years cleansing up the world’s oceans and ran on a platform of correcting previous errors, believes Bitcoin training holds keys to rising the prosperity, well-being and sustainability of his city. Simply as he goals of a world with out the environmental harm brought on by irresponsible litterers, he imagines a future the place Bitcoin cleans up most of the ills of the monetary system.
Hoping to quickly see a Bitcoin-friendly financial institution on the town, Stewart sees Bitcoin as an avenue that may elevate the city’s fortunes by means of elevated wealth and enterprise alternatives like mining services, and even Bitcoin occasions.
“Numerous it’s about fixing the wrongs of the previous monetary system. Prior to now, we didn’t have entry to this superb know-how that now we have immediately in terms of our monetary system and storing our price.”
Bitcoin
Stewart’s plan to dole out Bitcoin to the individuals of Cool Valley is already absolutely funded. He explains the plan is being paid for by personal donors, with the goal of spreading adoption and educating customers. “As of proper now, the mission is absolutely funded for $1,000 per family,” he confirmed, including that the city has acquired additional donations as a result of “the story obtained so fashionable in a approach that I by no means anticipated.”
A day in my life by way of the eyes of @JaelinCollier pic.twitter.com/N1mAerlvT7
— Mayor Jayson Stewart (@coolvalleymayor) September 22, 2021
Although Stewart believes it will be “very smart for a city to carry components of its treasury in cryptocurrencies,” he explains that “there are authorized obstacles to doing that, lots of that are specified by the state structure with regard to cities and cities investing in property.” He makes it clear that he’s at the start excited about seeing common individuals, slightly than authorities entities, profit from Bitcoin. The extra those who maintain a stake within the Bitcoin community, the extra highly effective it will probably turn into.
“What actually excites me, and what I’m engaged on, is getting common individuals to carry Bitcoin, and for them to actually profit from the appreciation of holding an asset like that.”
Stewart has encountered a blended set of reactions from the city’s residents, from pleasure and curiosity to confusion, with the latter being widespread amongst older members of the neighborhood. “They’ve quite a lot of questions on ‘what’s it?,’ ‘how do I retailer it?,’ ‘how do I get entry to it?’” he lists.
The distribution process isn’t but finalized, however training is among the many mission’s key targets as a result of, so as to get their BTC, residents want to grasp what it’s they’re receiving. For this, there are plans to arrange workshops or comparable studying alternatives. “We’re going to get individuals storing their very own Bitcoin as rapidly as attainable,” the mayor declares.
Missouri Mayor,@coolvalleymayor, “Into bitcoin since 2015. I exploit to work for a tech start-up, and we had been digital assistances for rich purchasers, and one of many coolest issues I seen was that this start-up let our purchasers pay in BTC in 2015” cc @BitcoinMagazine @ck_SNARKs pic.twitter.com/MGGUru3bki
— Equipment (@kit_sats) September 22, 2021
Cool Valley is dwelling to individuals from quite a lot of financial circumstances, so “$1,000 seems to be like various things to completely different individuals.” The will is, nevertheless, for residents to carry their cash for a while as a substitute of promoting instantly, partially because of Stewart’s clear perception that they are going to rise in worth over time. Persistence is a advantage, in any case. So as to encourage this persistence, there are plans to supply residents an possibility of a bigger payout if they comply with maintain their cash for a set period of time, with a smaller quantity given to those that wish to promote.
“We actually simply need them to have the ability to perceive the asset and turn into self sovereign with their storage understanding how one can maintain their very own keys”
Along with studying about Bitcoin, Stewart’s initiative is prone to encourage different oblique advantages to the neighborhood. For one, it’s prone to introduce many residents to investing basically, which can carry many advantages sooner or later. Pc literacy is one other space that’s prone to see enchancment on account of the Bitcoin incentive, and the brand new customers are prone to start studying about different cryptocurrencies and blockchain functions as effectively. As such, it’s probably that the transfer will in the end encourage some residents to hunt careers within the blockchain business.
Cleansing others’ messes
In his early 30’s, Stewart first interacted with Bitcoin in 2015 whereas working as an assistant for Magic, a San Francisco primarily based firm that always noticed “very, very rich purchasers” ship Bitcoin to the corporate’s wallets, which Stewart would then convert into fiat so as to buy numerous items. Although he didn’t have a lot in-depth understanding of the cryptocurrency, “I assumed it was cool web cash,” he remembers.
When he was a baby, Stewart dreamed of being a nature photographer and proudly owning a wildlife sanctuary. That’s why later in 2015, he left his job at Magic to pursue a lifelong ardour for environmental restoration and wildlife rehabilitation by way of his new firm, PL28, which he operated from Cool Valley. PL28’s mission was to wash up the oceans, a calling that was “the main target of my life” for the following a number of years till Stewart ran for mayor in 2019.
“Proper up till I made a decision to run, I used to be simply pulling plastic from oceans, rivers and completely different waterways — to attempt to make the wildlife habitat for marine life a little bit bit higher.”
By way of PL28, Stewart has helped with ocean cleanup in locations together with the Philippines, Haiti, the Bahamas, Los Angeles and Singapore. He explains that the cleanup course of is completely different in keeping with the kind of ecosystem at hand. “Out at sea, you’re often going to get principally deserted fishing nets” which repeatedly entice and kill wildlife, whereas in a river atmosphere like that of St. Louis, “you gather quite a lot of plastic bottles like milk jugs,” he says.

Although he likes to spend time with marine wildlife, he regrets that the work of ocean cleanup was “much more logistics” comparable to coordinating volunteers, versus direct work within the discipline on his half. All advised, Stewart “labored with individuals in 47 completely different nations to choose plastic from the ocean,” with that plastic often processed into usable plastic and made into premium items product of the reclaimed materials.
As we speak, Stewart has moved on from energetic ocean cleanup, however his adventurous spirit of cleansing up the messes and errors of the previous continues to drive him.
Small city mayor
After highschool, Stewart studied psychology on the College of Miami from 2008 to 2012. Throughout his research in 2011, he based a report manufacturing firm Pink Fader together with his freshman-year roommate. The duo noticed some obvious success as a result of an act underneath their label “ended up getting Grammy-nominated, which is cool, and we had a few songs go into the highest 50 on the charts,” Stewart remembers with a touch of satisfaction.
For Stewart, who moved round so much first together with his household and later because of his entrepreneurship actions, Cool Valley “has been essentially the most constant place” by way of numerous components of his life. Younger and armed with contemporary concepts, he determined to run for mayor in hopes of bettering the providers and revitalizing a struggling enterprise district.
“I used to be going to create extra of a haven the place people and wildlife might dwell and work together collectively, safely, for each events.”
Being mayor is a good honor, as a result of “this little city that I grew up in needs me to be their consultant and to be their chief.” He describes the job as having a very broad scope of accountability far past his earlier work, feeling a robust sense of accountability for the well-being of the townspeople. He even has the flexibility to grant pardons for sure offenses, which he introduced for “each individual convicted of nonviolent offenses involving hashish and/or psilocybin mushrooms” final 12 months in a transfer that earned him commendations for “groundbreaking work to repair the harms of the Struggle on Medicine.”
On the opposite finish of the spectrum from huge image beliefs, “there are all the time little issues that we’d speak about as effectively, like a pothole on the road or no matter,” he says of the issues that maintain him busy.
Bitcoin valley
Although there’s not but a petition to rename the city, it’s fairly conceivable that the Bitcoin impact will contact Cool Valley in concrete methods. Whereas the city already has a Bitcoin ATM, there are a lot of extra alternatives to think about. “We’ve had some individuals attain out about opening a mining facility,” Stewart beams, including that “I’m making an attempt to get a Bitcoin-friendly financial institution over right here.”
As luck would have it, Stewart has simply joined the Advisory Board for the Midwest BankCenter, which is a domestically owned financial institution with almost $2 billion in property. “They’ve been assembly for 100 years, however I simply had my first board assembly with them like three days in the past,” he laughs. Requested in the event that they knew him because the ‘Bitcoin man,’ Stewart proudly said that “they do now!”
From his perspective, Stewart senses “a cautious kind of optimism” within the native banking sector. Whereas it’s clear that they wish to keep away from dangers, “additionally they benefit from the potential alternative for large upsides of their investments.”
Contemplating the variety of donors, it seems to be like there might be cash left over after the distributions to residents. With these funds, one concept Stewart is exploring is photo voltaic lighting and different vitality effectivity initiatives in Cool Valley. “There’s quite a lot of worry, uncertainty and doubt in terms of the environmental results of Bitcoin,” he admits, including that he needs to set a optimistic instance of the great that Bitcoin can carry.
With the College of Missouri-St. Louis campus bordering Cool Valley to the South, the city is perhaps an excellent place to host a Bitcoin convention, or perhaps a know-how hub of kinds sooner or later. Mayor Stewart agrees, saying “I believe that might be a fairly good end result — that’d be tremendous cool.”